Old School Training Meets Modern Day Strategic Execution
Old school does not mean old fashioned. This is the training instilled in me by some of the best minds in the advertising industry; both in person, and through books and classes, over the last 20+ years in London and America.
I'm a firm believer in solving problems. People these days throw around buzz words like "viral," "content, and "storytelling." That's all well and good, but those are just a means to an end. And that end is, usually, raising awareness and driving sales.
How do I get the most eyeballs, or ears, on your brand? How do I solve the problem in the most cost-effective and memorable way?
You may not need that expensive outdoor buy. It may be that a simple activation done at the right time, and the right place, could have ten times the impact of an outdoor buy at the tenth of the cost.
When it comes down to it, if it doesn't sell, it isn't creative. I'm not in this to win awards or get bragging rights. I always put myself in the mind of the consumer, and go from there.